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Freeddom Tecnologia e Serviços S/A
Mobile Payment Platform
- Conference
- DEMOfall 09
- Market Segment
- Enabling Technology
- Funding Amount
- $1,000,001-$5,000,000
- Funding Round
- Seed
- Funding Details
- Business started with founders and angel investors money. It involved three different companies: (i) the credit company, (ii) the acquiring company and (iii) the technology (processing) company. The first two were sold after three years and the founders bought the angels out of the processing company, which is now 100% owned by the managers.
- Competitors
- Visa, Mastercard, AMEX and credit card processors that might be developing a mobile payment solution or offer services to retailers for private-label cards.
- Product Description
- A complete mobile payment platform where retail stores, telecoms or banks can easily implement a private-label credit card. All transactions start at the merchants cell phone or its current point of sale and are PIN-authorized at the customers cell phone. Theres no need for new checkout hardware. The platform is capable of handling the entire cycle of payments from acquiring transactions to settling and clearing at a very low cost.
- Market Opportunity
- To drastically increase the electronic payment arena by potentially transforming more than 3 billion cell phones into secure payment devices while creating new ways of interaction among clients, merchants and issuers.
- DEMO Says
- Having established its mobile payment platform in its native Brazil, Freeddom is bringing its technology to the U.S. in an offering that challenges the large payment processing incumbents while giving merchants of any size the opportunity to drive closer relationships with its customers. If Freeddom can replicate its success in Brazil here in the U.S., this company could become a dominant force in the mobile payment and marketing ecosystem.
- Contact
- Arthur Pelanda
- arthur.pelanda@freeddom.com
- Company Address
-
Avenida Dr. Chucri Zaidan 940, 17º floor -- Market Place Tower II
São Paulo - SP, Brazil 04583-906 - Primary Phone
- 55-11-5213-3200
- Primary Fax
- 55-11-5213-3200
- URL
- www.freeddom.com
- Officer One
- Cicero Torteli - CEO & Founder
- Officer Two
- Enio Stein - CFO
- Officer Three
- Marianne Ayres - CHRO
- Officer Four
- Mauricio Hermogenes - CTO
