Phreesia, Inc.
Phreesia
- Conference
- DEMOfall 07
- Market Segment
- Enabling Technology
- Funding Details
- Series A: $3 million from HLM Ventures, Long River Ventures and Village Ventures.
- Competitors
- No direct competitors at this time. Secondary competitors use alternative, non-interactive, methods such as magazines in doctor’s waiting rooms and patient clipboard registration and check-in forms.
- Product Description
- Phreesia brings the doctor’s waiting room into the 21st century by automating patient check-in. Replacing the traditional patient clipboard with a swipe-card enabled wireless touch-screen, PhreesiaPad, significantly improves the patient experience. By dynamically generating questions, Phreesia ensures 100% legible comprehensive documentation, increases the quality of the patient-clinician dialogue and provides personalized educational content. Phreesia’s free solution was designed to preserve physician workflow, protect patient privacy and facilitate interoperability with leading healthcare applications.
- Market Opportunity
- Pharmaceutical direct-to-consumer advertising reached approximately $6 billion in 2006. Phreesia’s primary revenue source is derived from delivering contextual interactive information direct-to-patients (DTP) in the physician’s waiting room. DTP at point-of-care is one of the fastest growing healthcare marketing channels and most effective ways to enhance medication adherence and persistence.
- DEMO Says
- This product is a triple win. Doctors capture more and accurate intake information to better treat their patients and file insurance claims. Patients get valuable health information at the greatest point ot impact. Pharma companies see greater compliance to prescription protocols, meaning increased sales. Phreesia is a clever combination of technology, information, and opportunity that serves a greater good.
- Contact
- Felicia D. Bompane
- fbompane@phreesia.com
- Company Address
-
110 East 23rd St., Suite 400
New York, NY 10010 - Primary Phone
- 646-502-8851
- Primary Fax
- 646-607-1776
- URL
- www.phreesia.com
- Corporate Officers
- Chaim Indig, President & CEO Evan Roberts, CTO
d
What does a DEMOgod do after DEMO? Well, it’s a tough act to follow but it has been an exciting four months for Phreesia since we launched at DEMOfall 2007. We’ve been expanding our physician network rapidly, adding new interactive content sponsors every few weeks, and more patients are using Phreesia to check-in at their doctors’ offices everyday! And we’re proud to say that we’ve made a number of enhancements to Phreesia to improve the usability of the patient interface and integrate even more deeply into physician workflow.
Version 2.1 now offers enhanced usability for entering and editing their information and a more powerful and flexible set of self-service tools for physicians to customize what their patients see. And as our network grows beyond the primary care physician to include multiple specialties, Phreesia has added a standard set of interview templates for neurologists, gastroenterologists and pediatricians (to name just a few). Finally, we continue to advance toward our objective of integrating fully into current and future physician office technology with the release of our automated integration with some of the leading EMR (electronic medical record) systems across the country. Stay tuned, because Phreesia is on the move to becoming the premier patient check-in company. Check out our website at www.phreesia.com
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